Asia Fund X
Portfolio Company
Discover the companies and startups that are driving innovation and creating value within our ecosystem. Asia Fund X Portfolio spans a range of sectors and technologies, each with the potential to revolutionise their industry. Explore these investments and gain insight into the cutting-edge solutions that are shaping the future.
HEPMIL
About:
Hepmil primarily focuses on producing engaging content, gaining widespread acclaim for its iconic humor-driven social media platforms such as SGAG, MGAG, and PGAG. Beyond this, Hepmil boasts an extensive creator network, connecting brands with top influencers across TikTok, Instagram, and YouTube in the SEA region
Why We Invest:
“Acquisiting childcare services is a stressful, high-involvement parenting process, the triumvirate factors of quality, availability and consistency underwrite the decision-making process. Kiddocare has significantly reduced those parenting insecurities through their focus on quality - market-leading training programs, qualification-based service standards set by industry experts and building up a caregiver base motivated to constantly upgrade skills and service delivery. Nadira and her team have ably injected trust into a family care service acquisition platform built on the logistical reach of the gig economy. This is my second cheque in support of Nadira and Kiddocare; she epitomises the characteristics of an Asia Fund X founder.”
KiddoCare
Fefifo
About:
Fefifo tackles the Asia Food Challenge by championing sustainable farming practices. It uplifts smallholder farmers out of the bottom 40% income bracket by enabling profitable contract farming through digitalized Co-farming. It provides a full seed-to-sale value chain, from working capital support to a proprietary crop management platform.
Why We Invest:
”HOMA2u has continued to make headways into traditional industries known for being monopolistically competitive or insular oligopolies. Sustainability is not merely a competitive advantage, but part of wider industry trends towards a circular economy. HOMA2u’s achievements reflect more so the mature business acumen of Pennie and James, and the scale of the market opportunity at hand. The company’s true competitive advantage comes from its foundations set via digital platform capabilities synergised with AI-powered data analytics - quintessential hallmarks of digital economy revolution. ”
About:
Partipost is a crowd influencer marketing platform that connects brands with everyday people and influencers, empowering them to share about the brands they love and drive authentic brand storytelling and engagement, leveraging their credibility and trust with their followers. A platform for an all-in-one solution for brands to launch campaigns, collect and approve influencer content, and track campaign performance metrics.
Why We Invest:
”In addressing the challenge of supporting the unbanked and underbanked, especially within the realm of micro-financed entrepreneurship, Aizah has displayed a profound understanding of the intricate and evolving dynamics involving institutional and strategic stakeholders. She has crafted a program-based business model that holds the potential to unlock the aspirations of women entrepreneurs, offering them a path to self-sufficiency beyond mere sustenance. This marks my second investment in support of Aizah's MADCash, as she exemplifies the qualities we seek in an Asia Fund X founder.”
MADCash
Mito Health
About:
Mito Health revolutionizes healthcare with its AI-powered Concierge Healthcare service, providing cutting-edge health diagnostics paired with personalized health plans. Boasting over 60 advanced biomarkers, it stands at the forefront of diagnostics, aligning with the latest in preventative and longevity research.
Why We Invest:
”Pet ownership has transcended its traditional role in Asia, becoming a significant emotional and psychological support fixture within modern families. This change is driving increased discretionary spending on specialized pet services and high-quality pet nutrition. The shift from bulk pet food purchases to tailored nutritional solutions opens substantial market opportunities for Pawprints’ multi-brand, multi-market approach. We are confident that Jackie and her team will guide this expansion across the region, and Pawprints will leave an indelible mark in the pet nutrition industry.”
Founder’s testimonials
Past Investments:
“It has been a pleasure working alongside Jeff. His contributions have been key to our company’s development, and we look forward to growing the business with him on board as vice chairman and strategic advisor.”
“We have established ourselves as a leading content provider in both Singapore and Malaysia. Now with Jeffrey on our board, we hope to capture market opportunities ahead of the curve in the epicentre of millennial marketing in Southeast Asia.”
“Jeff has been instrumental to our growth since the early days of Partipost. He has been generous in connecting us to his industry networks and sharing his experiences with us. Without these, Partipost would not be where we are today.”
“Jeff is a domain expert in the data and advertising space. His knowledge is insightful, his network is extensive, and his introductions allowed us to open doors. Jeff is also very generous in giving meaningful advice, both at professional and personal levels, to help us grow the company.”
Submit Your Pitch
We're always on the lookout for novel ideas and talented entrepreneurs. If you have a pitch that you believe has what it takes to succeed, we'd love to hear from you. Submit your pitch to businessplan@mettlesaltwealth.com and let's turn your vision into reality.
